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Heartwarming new Guinness basketball adverts that breaks the mold of beer commercials and comes with a surprising twist

By Sofia Munez 0

By James Daniel

PUBLISHED: 20:49 EST, 7 September 2013 | UPDATED: 21:15 EST, 7 September 2013

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A new advert by Guinness is raising catching people's attention, and you don't have to love the black Irish drink to appreciate its heartwarming nature.

Created by BBDO New York, the ad features a group of wheelchair basketball players with an unexpected twist at the end.

The ad begins with a group of muscular men playing an intense game of wheelchair basketball.

'The choices we make reveal the true nature of our character,' says the narrator.

You may need a Guinness to wash away that lump in your throat after this heartstring-pulling commercial that's so very different to other beer ads..

Slam dunk: The ad begins innocently enough with a basketball game clearly in progress

Slam dunk: The ad begins innocently enough with a basketball game clearly in progress

Two wheels good: Within seconds viewers are made aware that this is a game where the players are in wheelchairs

Two wheels good: Within seconds viewers are made aware that this is a game where the players are in wheelchairs

The drama: The game appears to be as physically demanding and as strenuous as the able-bodied version

The drama: The game appears to be as physically demanding and as strenuous as the able-bodied version

Gameplay: Players are seen with their shirts soaked in sweat

Gameplay: Players are seen with their shirts soaked in sweat

On message: The ad presents the characters' sensitivity hand-in-hand with their physical strength and love for contact sports

On message: The ad presents the characters' sensitivity hand-in-hand with their physical strength and love for contact sports

It's in: It appears to be a high-scoring game given the short length of the commercial!

It's in: It appears to be a high-scoring game given the short length of the commercial!

Qualities: The ad implies that a Guinness drinker can love his friends as much as he loves his favorite beer and his favorite sport

Qualities: The ad implies that a Guinness drinker can love his friends as much as he loves his favorite beer and his favorite sport

Man down: This can't be easy getting up when your wheelchair is on its side. Nevertheless, the game carries on

Man down: This can't be easy getting up when your wheelchair is on its side. Nevertheless, the game carries on

Final whistle: 'Ello 'ello, what's going on 'ere? The lame can walk?

Final whistle: 'Ello 'ello, what's going on 'ere? The lame can walk?

All is revealed: The heartwarming twist shows the one wheelchair bound victim had his friends play along with him in a show of cameraderie

All is revealed: The heartwarming twist shows the one wheelchair bound victim had his friends play along with him in a show of cameraderie

A winning friendship: Same time next week boys?

A winning friendship: Same time next week boys?

With friends like these: Pints for all as this band of brothers ensure that none of the group are ever left behind, whether it be playing basketball or down the pub

With friends like these: Pints for all as this band of brothers ensure that none of the group are ever left behind, whether it be playing basketball or down the pub

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