Posted by Adam

Monday December 30, 2013

MOGUL Sean “Diddy” Combs is expanding into the tequila market.

The rapper — who has turned his Ciroc Vodka into a $100 million franchise — sealed a deal to partner with DeLeon Tequila, reports New York Post gossip column Page Six.

DeLeon  was founded by Brent Hocking in 2008 and was introduced to the US market on Cinco de May .

Diddy is celebrating the deal by throwing a lavish New Year’s party at his mansion on Miami’s exclusive Star Island, which will be awash with the flashy tipple that sells from $140 to $825 a bottle.

Combs’ New Year’s Eve parties draw a huge crowd each year, with past guests lists including Rihanna, Robin Thicke, Queen Latifah, Naomi Campbell and Mariah Carey.

This year, Q-Tip and DJ Ramadus will be spinning the tunes, Pharrell Williams is expected, plus a surprise performance.

Tags: p. diddy, sean combs, sean diddy combs